出版

コロナ禍での中国の出版業界の取り組み~日本の出版社の今後

コロナ禍で日本では1,000店以上の書店が休業を

余儀なくされました。

それは全世界で同じです。

中国の出版業界の事情について記事がアップされていました。

「中国出版業界・書店業界はコロナ禍にどう立ち向かったか」

という馬場公彦さんの記事です。

中国では9割以上の書店が休業しました。





ネット書店も流通が止まってしまったので、

大きな売り上げ増なはなかったということです。

このような状況の中、

中国の出版社は主に以下のことを実施しました。

・電子書籍化

・オーディオブック化

・作家をまきこんだオンライン読書会

日本で考えると、新作の電子書籍化はある程度

進んでいますが、過去の作品はまだまだです。

オーディオブック化にかんしては、

ほとんど進んでいないといっていいでしょう。

日本のオーディオブックの市場規模は50億円ですが

2024年度には260億円まで伸びるという試算もあります。

こちらを参照ください。

オーディオブックの市場規模とアイテムが増えない理由日本能率協会総合研究所がオーディオブック市場の 予測を発表しました。 2019年度は50億円で、 5年後には260億円...

オンライン読書会は、手間もあまりかからず、

手軽に始められます。

書店でのサイン会やイベントは、

ここ数年間は実施できないでしょう。

読者との接点を増やす、いいチャンスです。

ウイルスにより経済活動の停滞は、

今後もあるかもしれません。

出版社は既存のビジネスモデルからの

意識改革が必要となってきます。

コロナ後のオンライン時代~出版社の本の売り方コロナの影響で、全国の1,000店もの書店が休業しています。 Amazonも入荷制限です。 あきらかに出版社への発注を減らし...
コロナ影響下での3月の書店売り上げについてジャンル別に3月の書店の売上は、対前年をクリアしました(日本出版販売調べ) 100.8%です。 トーハンの調査では対前年99.1%と、割...
名作小説の朗読が無料で聴けるオーディオブックのAudibleコロナの緊急事態宣言で家にいる人が多くなり、 本を読む人が増えています。 ただ、図書館が閉まっているし、 書店に行くの...







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