出版ベストセラー

コロナ禍で売り上げを伸ばした本①~Amazonランキングから

この記事を書いているのは2020/04/17です。

東京都のコロナウイルスの一日の感染者数が、

はじめて200人を超えた日です。

安倍首相が緊急事態宣言を全国に発令し、

おおくの日本人が自宅待機です。

ウイルスによる恐怖。

ほとんどの日本人にとって、初めての状況で、

どんな本が売れているのか? を書いてきます。

編集者にとっては、企画の参考になるでしょう。

出版社への就職・転職を希望している人は、

編集者、書店営業になったと思いながら読んでください。

Amazonのランキングがこれほど、何かに影響を受けたのは

東日本大震災以来です。





Amazon総合1~10位

1、2、6位のゲーム関連本は、コロナに関係なく売れるものです。

それでも、巣ごもり消費で通常よりは売れるということはあるでしょう。

本当に特徴的なランキングはこれからです。

3位「鬼滅の刃 1~19巻 新品セット」

税込み8,712円と高額ですが、売れています。

しかも、26位にも中古のセットがランクインしています。

コロナに関係なく売れていましたが、

高額のセットがトップ10にはいることは、ほとんどありません。

巣ごもり消費で、時間のある人が話題だから買っているのです。

出版社としては、その他の漫画の全巻をセットして、

Amazonにアップしましょう。

普段は売れなくても、大きなチャンスです。

5位「感染症の世界史」
8位「ペスト」カミュ

まさに、コロナによって売り上げを伸ばしています。

「感染症~」は2018年に発売し、専門的な内容なので

一万部も売れる本ではありませんでした。

カミュの「ペスト」も1969年に発売です。

ペストが流行ったときのことを書いていて、

いまの状況に酷似しているとマスコミで取り上げられ、伸びています。

Amazon総合11~20位

14位「TVガイド」
18位「Mgirl」

ジャニーズを特集して、売れています。

ジャニーズは、どんな時も安定して売れます。

しかも、予約段階からランクインしますので、

出版社にとっては売り上げが読めて、

重版対応もしやすい、優良商品です。

16位「首都感染」高嶋哲夫
17位「復活の日」小松左京

「首都感染」の単行本は2010年発売。

「復活の日」にいたっては、40年以上前に発売しています。

ともに、ウイルスによって危機を迎える内容です。

この本の編集者は、すでに出版社にいないでしょう。

営業部のメンバーは、自社の本の内容を昔のものでも把握して、

売り出すべき時にプッシュできるよう、

準備しておくことが大切になるのです。

Amazon総合21~30位

21位「字のないはがき」

絵本です。

原作・向田邦子、文章・角田光代、絵・西加奈子と、

豪華なメンバーです。

「読書アドバイザー」の資格をもつ人たちが選んだ、

第1回「親子で読んでほしい絵本大賞」受賞作です。

ニュースで話題になりましたが、

絵本でこれだけ順位が上がることは、普段はありません。

子どもたちが外出できない中、

絵本の需要が高くなっているからこそ、のランクインです。

27位「Exele 最強の教科書」

2017年に発売した本ですが、キャンペーンをして

さらに売り上げを伸ばしています。

〈期間限定 購入者特典!!〉
2020/2/12(水)00: 00から2020/5/29(金)23: 59までに
ご購入いただくと、「厳選ショートカットキー
データ3種」の特典が受けられます。

リモートワークで、部下にエクセルの使い方を

聞けなかったり、仕事を任せにくくなっている人は、

エクセル本の需要が高いでしょう。

数多あるエクセル本の中で、こういった特典があれば

購入するきっかけとなるのです。

出版社の戦略勝ちです。

30位「Ice Jewels」

フィギュアスケートの羽生結弦特集号です。

羽生結弦も、かならず売れるキーワードです。

芸能人がコロナ禍の状況への応援メッセージを

Youtubeにアップして、たくさんのPVを得ています。

本や雑誌で芸能人を集める企画をするなら、

注目を集めるためにも、こういった必ず売れる人を

覚えておきましょう。

まとめ

1位~30位を分析しました。

コロナ禍という、危機的な状況が本の売れ行きに

反映されています。

出版社に勤めている編集者、営業マンは注視すべき内容です。

コロナ禍で売り上げを伸ばした本②~Amazonランキングから前回からの続きです。 https://uehararyuichi.com/corona-up1-1084 コロナ禍の日本で、...
コロナ禍で売り上げを伸ばした本③~Amazonランキングから第3回目です。 https://uehararyuichi.com/corona-up1-1084 https://ueha...
コロナ禍で売り上げを伸ばした本④~Amazonランキングから第4回目で、今回が最終回です。 https://uehararyuichi.com/corona-up1-1084 http...
本の初版部数の決め方は?出版社の営業と編集者のどっちが決めているか元大手出版社の営業が解説本の初版部数の決め方は、著者でも分からないですし、 出版社の中でも一部の人しか知らないブラックボックスの側面があります。 初...
発売前重版の意味とは?重版の部数や写真集に多い理由を元出版社の営業が解説新聞広告や電車の中の本の広告で「発売前重版!」と大きく 書かれているのを目にしたことがある人も多いと思います。 本が発売する...





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