腕時計をしないのは、基本的には「無し」です。
理由は簡単です。
違和感を持つ人がいるからです。
私は営業職として3つの業界にいたことがあります。営業する対象は経営者や医者、バイヤーや販売員など、さまざまです。3業界すべてで、トップセールスとなりました。この経験からお話しします。
昭和も平成も終わって令和の時代。
服装もカジュアルになりました。営業マンと言えばスーツの時代から、ジャケパンがOKになり、いまはジーンズにスニーカーの営業マンもいるぐらいです。
このブログ記事の対象は、スーツかジャケパンを営業の時に着ている人です。ジーンズにスニーカーの営業マンは、身なりにかんしてうるさくない人が顧客なので、腕時計の話はどうでもいいでしょう。
では、腕時計をしないということが無しの理由の「違和感」についてです。
お客様にとって、商談の場にいる営業マンが腕時計をしているということが、当たり前の光景なのです。そこで腕時計がないと、「違和感」を感じます。
ちょっとした違和感があると、その理由はなんなのかが気になって、営業マンが話す内容が頭に入ってこなくなります。違和感の理由が、腕時計がないということに気づきます。「なんで腕時計をしないんだろう？」と疑問を持たれてしまいます。
つまり、違和感や疑問が生じると、信用してもらえなくなるのです。
関係性があるお客様なら問題ないでしょう。ただ、これから信頼関係を築いていくお客様にたいしては、違和感を持たれてしまうとダメージがあります。
腕時計をしないだけで、商談をひとつ潰してしまう可能性が大いにあるのです。
この可能性は、靴が汚れたビジネスマンと同じぐらい痛いです。
ではどんな腕時計がいいのか？
経営者にも違和感を持たれないのは、革ベルトの落ち着いた時計です。
さすがに数千円のノーブランドはだめですが、2、3万円以上のSEIKOやCITIZENなら無難です。
こんな感じです。定価は3万円ほどしますが、Amazonで安くなって1万円代で買えます。
ではスマートウォッチはどうか？
見た目が落ち着いているものなら私は肯定派ですが、40代以上の経営者や医者などが顧客の場合は、避けた方がいいでしょう。古臭い考えですが、たかがスマートウォッチで浮ついた人間に思われてしまいます。
たかが腕時計ですが、お客様に違和感や疑問を与えないように、営業の時だけでもいいのでするようにしましょう。
商談は繊細です。
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