出版社の仕事

出版社の企画会議でTwitterのフォロワー数は重要な要素か?本を出版したい人へ

Twitterのフォロワー数が多ければ本を出せますか?

本を出したい経営者やブロガーから、よく聞かれます。

私は大手出版社と零細専門出版社に勤めていました。編集と営業の両方の経験があります。編集者が企画書を作り、それが出版に値するか? 発行部数は何部にするか? を決めていました。

答えは、YesでもありNoでもあります。

まず編集者は、自分が出したいテーマや著者がいます。その本の内容が売れるものかどうか? 著者の経歴が魅力的か? 営業部が調査します。売れると判断してから、部数を決めます。

経営者のビジネス書や、ブロガーのエッセイやダイエット本などの初版部数は、ミニマム4,000部です。

4,000部のうち、7割が売れれば出版社は黒字になります。

ここで、Twitterのフォロワー数も検討要素になります。どれだけ濃いフォロワーを集められているのかは、出版社の人間には判断できません。フォロワーが10万人以上いれば、そのうち1%でも購入してくれたら御の字、と判断します。(芸能人や著名な経営者は別です)。あくまで、はじめて本を初めて出す著者です。

出版社によっては、これまでに著者のTwitterやインスタの告知によって500冊売れた、1,000冊売れたという経験則があります。土井英司さんの「ビジネスブックマラソン」で取り上げられた本は○○冊売れる、などといった見込みも持っています。

1%と書きましたが、本当にざっくりです。10万人の1%で1,000冊です。1,000冊もSNSの告知で売れる人は、まれです。

なので、著者には本の発売一ヵ月前ぐらいの時点で、SNSで発売告知をしてもらいAmazonで予約を募ってもらいます。予約部数の積み上げによって、初版部数を増やすこともあります。

SNSのフォロワー数は、出版するかどうかのひと押しにはなりますが、重要なのは本のテーマと著者の経歴です。

紙の本を出版社から出したい人は、はじめは自分でKindleのセルフパブリッシングで本を発売してみてください。そこで100部売れた、300部売れた、などという数字は、出版社にたいするいいプレゼンになります。

本を出したい方は相談にのりますので、TwitterでDMください!

経営者や医者が大手出版社から本を出版する簡単な方法出版したいんだけどどうすればいい? という相談。 本当に多いです。 kindleでも自費出版でもなく、普通の紙の本で、...
本が増刷・重版される目安と仕組み-出版社の企画営業が教えます私は大手出版社で、本の初版部数や重版・増刷を 判断する仕事をしていました。 よく著者や編集者から聞かれるのが、 「なん...
出版社が本をテレビで取り上げてもらう5ステップ本が売れない! というのは、出版社の誰もが思っていることです。 新聞広告を出してもダメ、 雑誌で本が紹介されてもダメ、...
メンタリストDaiGoの無料で聴けるオーディオブックをおすすめ順に(Amazon Audible)100冊ちかい著書があり、 そのすべてがベストセラーになっている メンタリストDaiGO(ダイゴ)さん。 うまい文章な...





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