書店営業

作家・著者の書店まわりは嫌われる?効果についても元大手出版社の営業が解説!

本を出版した作家の全員が思うのは、売れてほしい、ベストセラーになってほしい、

という気持ちです。

売れるためにはやれることをやろう! と考え、まず思いつくのは

書店回りと出版業界で言われる、書店営業でしょう。

私は元出版社の営業として、作家の書店回りによく付き合いました。

作家を「歓迎」してくれる書店と「邪険」に扱う書店、

書店員から「喜ばれる」作家と「喜ばれない」作家。

経験からその実態を独白します!





作家・著者の書店回りはほとんど、嫌われます

書店員から嫌われる、喜ばれるの前に、前提があります。

書店員はかなり忙しいです。それも、年々忙しくなってきているのです。

理由は、出版業界の売り上げが毎年、落ちてきているなか、

書店は経費削減をすることでしか、利益を残すことができないからです。

つまり、人件費を削減するので人手が足りない状況なのです。

書店回りで喜ばれる作家・著者

そんな忙しい書店員が喜ぶ作家は、その書店員がファンの作家です。

ファン以外では、その作家が書店にとって利益を生み出してくれる場合です。

たとえばお笑い芸人やアイドルが本を出して書店訪問をし、

Twitterで「サイン本を〇〇書店で書きました」とつぶやくと、

そこの書店にファンが来て、サイン本を購入してくれるのです。

書店回りで嫌われる作家・著者

では有名でない著者の書店訪問はどうか? というと、

残念ながら、喜ばれることはありません。

出版社の営業は、編集者からどうしても、とお願いされて、

あまり有名でない作家の書店回りをアテンドすることがあります。

事前に書店にアポイントを取るのですが、断られることも多々あります

断られない場合も「サイン本は3冊までで」と言われます。

サイン本は返品ができないので、あまり売れない作家のサイン本はリスクになるのです。

サイン本を書かせてくれる書店はまだいい方で、「ご挨拶だけで…」と

言われてしまうのです。

営業の立場からいうと、挨拶の時間を取ってもらえるだけで御の字なのです。

作家・著者の書店回りの効果はほとんどありません

書店員から歓迎される作家は、そもそも売れる作家です。

書店回りをしようがしまいが、本が売れるのです。

では、初めて本を出す作家や、これまであまり売れていなかった作家は

どうすれば書店まわりの効果が上がるのでしょうか。

よく編集者が言ってくるのが、POPを作るので書店に持って行きたい、

もしくは持って行ってほしい、です。

POPを本の前に飾れば、確かに本が目立ちます。

POPで目立たせると本が売れるのか? というと、これは別です。

テレビCMで宣伝している商品を全て購入するのか? と考えると、

分かると思いますが、簡単なことではないのです。

これが現実ですので、POPは書店のためになると思っている

編集者や作家がいますが、POPがあるために他の本が目立たなくなるので、

逆に書店員から邪魔に思われてしまうこともあるのです。

また、書店回りする作家の本が平積みされているとして、

いつまで平積みしているかというと、最長で一か月です。

書店は毎日、新刊が入荷するので、毎日、平積み商品を入れ替えて

いるのです。POPを飾ってくれたとしても、短命なのです。

さらに現実を言うと、どんなに大きな書店であっても、シェアは

1%もありません。大型書店で営業したとしても、営業しなかったと

して5冊売れていたところにプラス1冊売れるようになった、というレベルなのです。

では、どうやって本の宣伝をしていけばいいのかというと、

著者自らのSNSなどで発売を告知したり、宣伝していくことが最も効果があります。

お客様の購買行動として、SNSやブログなど、ネット上で知った本を

購入するのは、Amazonがほとんどです。

Amazonのシェアはビジネス書だと20%前後あります。

Amazonで売れることに的をしぼって、SNSやブログにAmazonのリンクを

貼るのがもっとも効率がいいのです。

書店回りにこだわることはないのです。

まとめ

・書店が喜ぶ作家は、その書店員がファンの作家のみ

・基本的には、書店は忙しいので書店回りを歓迎しない

・POPの効果もかなり限定的

・SNSやブログで宣伝し、Amazonで売り上げを伸ばすのが得策





POSTED COMMENT

  1. Penni より:

    Hi! I’ve been following your web site for some time now
    and finally got the bravery to go ahead and give you a
    shout out from Houston Tx! Just wanted to tell you
    keep up the great job!

    my webpage: Wendell

  2. Riley より:

    Hi there, I enjoy reading all of your article post.
    I like to write a little comment to support you.

    My website Free live chat

  3. Vania より:

    I have been surfing on-line greater than three hours nowadays,
    yet I never discovered any attention-grabbing article like
    yours. It’s pretty worth sufficient for me.
    In my opinion, if all website owners and bloggers made just right content
    as you did, the internet will likely be much more helpful than ever before.

    Feel free to visit my page; Pedro

  4. Dena より:

    Thanks for sharing your info. I truly appreciate your efforts and
    I am waiting for your next write ups thanks once
    again.

    Feel free to surf to my blog :: avakin life cheats reddit

  5. Daisy より:

    Undeniably believe that which you stated. Your favorite justification seemed to be on the web the easiest thing to be aware of.
    I say to you, I definitely get irked while people think about worries that they plainly don’t
    know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal.
    Will likely be back to get more. Thanks

    Visit my website; Battery Assembly Line

  6. Raphael より:

    That is a really good tip especially to those new to the blogosphere.
    Short but very accurate info… Appreciate your sharing this one.
    A must read post!

    Also visit my blog post … 特快国际文件

  7. Jung より:

    You ought to be a part of a contest for one of the best blogs on the web.
    I’m going to recommend this website!

    My blog :: gardenscaps hack (Estela)

  8. Crystle より:

    I know this website gives quality depending articles and other data, is there any other web site which
    offers these kinds of things in quality?

    My web blog episode hacked app

  9. Vern より:

    Can you tell us more about this? I’d love to
    find out more details.

    Also visit my web site … Kari

  10. Cedric より:

    I really like what you guys tend to be up too.
    This kind of clever work and exposure! Keep up the good works guys I’ve you guys to my blogroll.

    Feel free to surf to my website … ミタス 離乳食 口コミ

  11. Jamaal より:

    Currently it appears like Movable Type is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

    My blog post coin master hack generator

  12. Helaine より:

    fantastic issues altogether, you just won a logo new reader.
    What could you recommend about your submit that you just made
    some days in the past? Any positive?

    Here is my blog post :: watch newest movies out

  13. Brittany より:

    Wow that was strange. I just wrote an extremely long comment
    but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again. Anyways, just wanted to say fantastic blog!

    Also visit my web page – http://www.MovieTrailersArea.org

  14. Gary より:

    I am genuinely delighted to read this web site posts which carries plenty of useful facts,
    thanks for providing these statistics.

    Here is my web site health and fitness

  15. Kian より:

    Hey just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both show
    the same results.

    Here is my web-site … https://www.shomreihadas.com

  16. Vania より:

    I know this if off topic but I’m looking into starting my own weblog and was curious what all
    is needed to get setup? I’m assuming having a blog like yours would
    cost a pretty penny? I’m not very internet smart so I’m not 100% certain. Any
    suggestions or advice would be greatly appreciated. Many thanks

    my webpage: Benny

  17. Poppy より:

    As the admin of this web page is working, no doubt very
    rapidly it will be well-known, due to its quality contents.

    My web page – newest movie trailers

  18. Dorothea より:

    I think this is one of the most significant info
    for me. And i am glad reading your article. But want to remark on few general
    things, The web site style is great, the articles is really nice :
    D. Good job, cheers

    My site … Buy SEO

  19. Milla より:

    Greetings! Very useful advice in this particular post!

    It’s the little changes that make the most significant changes.
    Thanks for sharing!

    Feel free to surf to my page – dawn of titans cheats (https://www.pinterest.com/DawnOfTitansHacks/dawn-of-titans-hack/)

  20. Julio より:

    I like the helpful information you provide in your articles.
    I’ll bookmark your weblog and check again here regularly.
    I’m quite certain I’ll learn many new stuff right here!
    Good luck for the next!

    My web-site newest movie trailers

  21. Julissa より:

    I have read so many posts on the topic of the blogger lovers except this article is truly a nice post,
    keep it up.

    Look into my page … http://www.MovieTrailersArea.org

  22. Fredrick より:

    bookmarked!!, I love your blog!

    my web site: Dominik

  23. Vito より:

    I visited multiple websites but the audio quality for audio songs existing at this site is actually fabulous.

    Feel free to visit my website … SECONDARY CONTAINMENT

  24. Marianne より:

    I will right away snatch your rss feed as I can not to find your
    e-mail subscription link or e-newsletter service.
    Do you have any? Please permit me realize in order that I may subscribe.
    Thanks.

    My site: newest movie trailers

  25. Betsy より:

    Generally I do not learn post on blogs, but I wish to say that this write-up very compelled me to take
    a look at and do so! Your writing style has been surprised me.

    Thanks, very great post.

    Feel free to surf to my web-site: newest movies out

  26. Angelina より:

    It’s awesome to visit this site and reading the views of all colleagues concerning this
    article, while I am also eager of getting familiarity.

    my webpage; 特快国际文件

  27. Wayne より:

    Your style is very unique compared to other people I’ve read stuff from.
    Many thanks for posting when you’ve got the opportunity, Guess
    I will just bookmark this web site.

    Here is my web site newest movie trailers

  28. Glenda より:

    What’s up, after reading this awesome piece of writing i
    am also delighted to share my experience here with mates.

    Here is my web site – watch newest movies out

  29. Sara より:

    We stumbled over here different page and thought I might check things out.

    I like what I see so now i am following you.
    Look forward to looking over your web page again.

    Feel free to surf to my web page iamlarawise.com

  30. Bell より:

    Hey there are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and create
    my own. Do you need any html coding expertise to make your
    own blog? Any help would be greatly appreciated!

    my site Live Score

  31. Myrtis より:

    It’s perfect time to make some plans for the future and it is
    time to be happy. I have read this post and if I
    could I wish to suggest you few interesting things or suggestions.
    Maybe you could write next articles referring to this article.
    I want to read more things about it!

    Stop by my website Caryn

  32. Madelaine より:

    I will immediately seize your rss feed as I can not
    to find your e-mail subscription hyperlink or e-newsletter service.
    Do you have any? Kindly allow me recognise in order that I may just subscribe.
    Thanks.

    Here is my site Casimira

  33. Merissa より:

    I was able to find good information from your articles.

    my website: 个人包裹快递

  34. Horace より:

    Hi there, I found your blog by means of Google at the same time
    as looking for a comparable matter, your website got here up, it appears to be like
    great. I have bookmarked it in my google bookmarks.

    Hi there, simply become aware of your weblog through Google, and located
    that it’s truly informative. I’m going to be careful for
    brussels. I will be grateful for those who proceed this in future.

    Numerous other people will likely be benefited from your writing.
    Cheers!

    my web blog – watch newest movies out

  35. Gertrude より:

    We’re a gaggle of volunteers and starting a brand new scheme in our community.
    Your website provided us with useful info to work on. You have performed a formidable task and our whole group shall
    be thankful to you.

    Feel free to visit my blog post … movie trailers area

  36. Neville より:

    Great work! This is the kind of info that are meant to
    be shared around the web. Shame on Google for no longer positioning this put up higher!

    Come on over and visit my website . Thanks =)

    my web page: web.jmjh.tn.edu.tw

  37. Floy より:

    Your style is so unique compared to other people I’ve read stuff from.
    Thanks for posting when you have the opportunity, Guess I will just book
    mark this page.

    Review my site … https://bcn.com.my/

  38. Kia より:

    Hi there, everything is going perfectly here and
    ofcourse every one is sharing data, that’s truly fine, keep up writing.

    Here is my website; how to watch free putlocker movies

  39. Elba より:

    You actually make it seem so easy with your presentation but I find this matter to
    be actually something which I think I would never understand.

    It seems too complex and extremely broad for me.
    I’m looking forward for your next post, I’ll try to get the
    hang of it!

    my web page; ac repairs in hyderabad telangana

  40. Hermine より:

    I enjoy what you guys tend to be up too. This sort of clever
    work and exposure! Keep up the amazing works guys I’ve added you guys how to watch free putlocker movies
    blogroll.

  41. Carey より:

    Heya! I’m at work surfing around your blog from my new iphone!
    Just wanted to say I love reading through your blog and look forward how to watch free putlocker movies
    all your posts! Keep up the great work!

  42. Juan より:

    Hello, this weekend is pleasant for me, as this point in time i
    am reading this impressive informative paragraph here at my residence.

    Here is my page :: trips

  43. Swen より:

    This is really attention-grabbing, You are an excessively skilled blogger.
    I have joined your rss feed and stay up for looking for more of your excellent post.
    Also, I’ve shared your web site in my social networks

    Here is my blog post … mautranhtreotuong.com

  44. Mackenzie より:

    Great post however , I was wanting to know if you could write
    a litte more on this topic? I’d be very thankful if you could elaborate a little bit more.
    Cheers!

    My blog – Casino online

  45. Natalia より:

    I’m truly enjoying the design and layout of your blog. It’s
    a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you
    hire newest movies out a designer to create your theme?
    Exceptional work!

  46. Robert より:

    I every time emailed this blog post page to all my contacts, because if like to read it then my links will too.

    Review my blog – bandarqq

  47. Brock より:

    Hey there would you mind sharing which blog platform you’re using?

    I’m planning to start my own blog in the near future but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking for
    something completely unique. P.S Sorry for being off-topic but I had to ask!

    My web site – Daftar Poker Online

  48. Gilda より:

    I believe everything published made a lot of sense. But, think on this, what if
    you composed a catchier post title? I am not suggesting your information isn’t good., however suppose you added
    something that grabbed a person’s attention? I mean 作家・著者の書店まわりは嫌われる?効果についても元大手出版社の営業が解説!
    | 上原龍一@出版社への就職/転職コンサル
    is a little vanilla. You ought to peek at Yahoo’s home page and
    watch newest movies out how they create post
    headlines to grab viewers interested. You might try adding a video or a related
    pic or two to get people excited about everything’ve written.
    In my opinion, it could bring your posts a little livelier.

  49. Ola より:

    This post will help the internet users for building up
    new blog or even a blog from start to end.

    My webpage salihlikorayemlak.com

  50. Katharina より:

    Whats up are using WordPress for your site platform? I’m new to the blog
    world but I’m trying to get started and set up my own.
    Do you require any coding knowledge to make your
    own blog? Any help would be really appreciated!

    Here is my web page :: MovieTrailersArea

  51. Dollie より:

    Hey there! I’ve been following your website for some time now and finally got the courage to go ahead and give you a shout out from
    New Caney Tx! Just wanted to say keep up the good work!

    my web page; https://MovieTrailersArea.org

  52. Dann より:

    Thanks in support of sharing such a pleasant thought,
    paragraph is nice, thats why i have read it fully

    my web site MovieTrailersArea

  53. Randi より:

    I am regular reader, how are you everybody? This article posted at this site is genuinely nice.

    My homepage :: movie trailers area

  54. Charles より:

    You actually make it seem really easy along with your presentation but I in finding this topic to be actually one thing which I believe I might never understand.
    It seems too complex and very wide for me.

    I am looking forward in your subsequent put up, I will try to get
    the dangle of it!

    Also visit my blog :: newest movie trailers

  55. Marina より:

    Thanks for the marvelous posting! I genuinely enjoyed reading it, you might be a great author.I will ensure that I
    bookmark your blog and definitely will come back from now on. I want to encourage you to ultimately continue your great writing, have a nice morning!

    My web blog – newest movies out

  56. Angie より:

    Excellent blog post. I absolutely love this site.
    Stick with it!

    Look at my blog: seven deadly sins hackers

  57. Essie より:

    What’s up, I check your blog daily. Your story-telling style is awesome,
    keep up the good work!

    Stop by my web blog – newest movie trailers

  58. Layla より:

    It’s going to be finish of mine day, however before ending I am reading this fantastic piece of writing to increase my knowledge.

    Also visit my homepage; movie trailers area

  59. Lolita より:

    Saved as a favorite, I love your blog!

    Look at my web-site; how to watch free putlocker movies

  60. Ann より:

    There is definately a lot to know about this subject. I like all the points
    you made.

    My web page – newest movies out

  61. Demi より:

    Great post. I used how to watch free putlocker movies be
    checking continuously this weblog and I’m impressed!
    Very helpful info specifically the last part 🙂 I handle such information much.
    I used to be seeking this particular information for a very long time.
    Thank you and best of luck.

  62. Jamika より:

    I was recommended this website by my cousin. I’m not sure whether this post is written by
    him as no one else know such detailed about my problem. You’re incredible!
    Thanks!

    My web-site … Free live chat

  63. Jorja より:

    I just like the helpful info you provide on your articles.
    I will bookmark your blog and take a look at again here frequently.
    I am moderately certain I will be told many new stuff right right here!
    Best of luck for the next!

    Here is my homepage – website traffic

  64. Jovita より:

    Heya i am for the first time here. I came across this board and I in finding
    It truly helpful & it helped me out a lot. I’m hoping to provide something again and aid others such as you aided me.

    My homepage USPS

  65. Lucretia より:

    I have read so many content about the blogger lovers but this paragraph is in fact a
    fastidious piece of writing, keep it up.

    my webpage 真空阀门

  66. Breanna より:

    Have you ever thought about including a little bit more
    than just your articles? I mean, what you say is important and all.
    However think about if you added some great
    images or videos to give your posts more, “pop”! Your content is excellent but with images and video clips, this site could definitely be one of the best in its niche.

    Terrific blog!

    Here is my blog คลิปหลุด

  67. Kurt より:

    Its like you read my mind! You seem to know so much about this,
    like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a bit, but instead of that, this is excellent blog.
    A great read. I’ll certainly be back.

    Feel free to visit my website: เครดิตฟรี

  68. Phyllis より:

    Hi there to every body, it’s my first go to see of this weblog; this website consists of amazing and in fact excellent data for readers.

    My web blog – เครดิตฟรี

  69. Mariam より:

    I used to be able to find good info from your blog articles.

    My site … bandarqq

  70. Maddison より:

    It’s going to be finish of mine day, however before finish I am
    reading this enormous piece of writing to improve my experience.

    Also visit my blog post; Bandar QQ Online

  71. Jesenia より:

    Howdy I am so delighted I found your web site, I really found you by mistake,
    while I was browsing on Aol for something else,
    Anyways I am here now and would just like to
    say thanks for a tremendous post and a all round interesting
    blog (I also love the theme/design), I don’t have
    time to go through it all at the moment but I have saved it and also included your RSS feeds,
    so when I have time I will be back to read much more, Please do keep up the fantastic b.

    Also visit my website :: Daftar Judi Bola

  72. Maricela より:

    Thanks for sharing such a fastidious opinion, article
    is fastidious, thats why i have read it fully

    Here is my page :: Poker Domino 99

  73. Hassie より:

    Your style is really unique compared to other folks I have read stuff from.
    Thanks for posting when you’ve got the opportunity, Guess I will just bookmark this
    page.

    My web page; Reveo5Sao.Com

  74. Brigette より:

    hello there and thank you for your information – I have certainly picked up anything new from right here.
    I did however expertise a few technical issues using this site,
    since I experienced to reload the web site lots of times previous to I
    could get it to load properly. I had been wondering if your web hosting is OK?
    Not that I’m complaining, but sluggish loading instances times
    will very frequently affect your placement in google and could damage your quality score if advertising and marketing with Adwords.

    Anyway I am adding this RSS to my email and could look out for
    much more of your respective fascinating content.
    Ensure that you update this again soon.

    Also visit my web blog daftar judi Bola

  75. Greta より:

    Thanks for your personal marvelous posting!
    I definitely enjoyed reading it, you happen to be a great author.I will make sure to bookmark your blog and definitely will come back someday.
    I want to encourage you continue your great writing, have a nice weekend!

    My website; Pokerqq13

  76. Lasonya より:

    Thanks , I have recently been searching for information approximately this topic for ages and yours is the
    best I have discovered so far. But, what in regards to the bottom line?

    Are you sure concerning the supply?

    Here is my web site … Pkv games

  77. Veola より:

    Today, I went to the beachfront with my children. I found a
    sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She
    put the shell to her ear and screamed. There was a hermit crab inside and
    it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

    Feel free to surf to my web page … daftar poker online

  78. Celeste より:

    Hey very interesting blog!

    my website: Poker Online

  79. Mia より:

    This paragraph presents clear idea for the new people of blogging, that truly how
    to do blogging and site-building.

    My website bandar qq Online

  80. Roseann より:

    Hey! I understand this is somewhat off-topic but I had to
    ask. Does operating a well-established blog like yours take a lot of work?

    I’m completely new to operating a blog however I do write in my journal every
    day. I’d like to start a blog so I will be able to share my own experience and thoughts online.
    Please let me know if you have any recommendations or tips for
    new aspiring blog owners. Appreciate it!

    Feel free to surf to my blog … bandar sakong

  81. Houston より:

    This piece of writing is genuinely a pleasant one it
    helps new internet visitors, who are wishing for blogging.

    my webpage Qq Online

  82. Wilhelmina より:

    Spot on with this write-up, I truly think this website needs far
    more attention. I’ll probably be returning to see more, thanks for the information!

    Feel free to visit my site – Deposit pulsa

  83. Vivian より:

    It’s really very complex in this busy life to listen news on TV, therefore I only use the web for that purpose, and obtain the most up-to-date news.

    Also visit my page bandar qq online

  84. Dominik より:

    I was recommended this web site by my cousin. I’m not
    sure whether this post is written by him as nobody else know such detailed about my trouble.
    You’re wonderful! Thanks!

    Also visit my website الامارات

  85. Milagro より:

    all the time i used to read smaller posts which as well clear their motive, and that is also happening
    with this article which I am reading here.

    Here is my web blog Judi bola Terpercaya

  86. Myron より:

    The latest coronavirus news delivered to your inbox.

    Here is my page :: khloe kardashian

COMMENT

メールアドレスが公開されることはありません。