2013年（平成25年）に発売し、令和になったいまも売れ続けている「伝え方が9割」。
累計140万部突破で、出版業界でもビジネス書というより、定番の「名著」としてとらえられています。
本の寿命が3か月と言われる中でずっと売れ続けるのは、誰にでも役立つ普遍的な内容だからです。
紙の本やKindleも売れていますが、朗読が聴けるオーディオブックも人気です！
体験登録すれば一冊は無料で聴けます。
Audibleは一冊3,000円ほどしますので、かなりお得です！
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スマホがあればなんの用意も必要ないです。私はハマりました。
目次
100万部「伝え方が9割」シリーズ第1弾
なぜ伝え方で結果が変わるのか
著者の佐々木圭一さんは、博報堂出身のコピーライター。
伝えることが苦手だったにもかかわらず、入社したら配属はコピーライター…ストレスで体重15%増、アゴも無くなる…
あるとき、伝え方には技術があることを発見。そこからは伝え方だけでなく、人生ががらりと変わります。その体験と、発見した技術を赤裸裸に書かれたものです。
例文が面白いです。
「デートしてください」
「驚くほど旨いパスタの店があるのだけど、行かない?」
興味のない人から誘われた人は、どっちの誘い方だったら行くでしょうか？
どちらの文章も同じことを言っています。「デートをしませんか？」ということです。同じ内容なのに、伝え方で結果が変わってしまうのです。
著者が膨大な時間とトライ&エラーで導き出した方法論を整理し、誰でもコトバをつくれるよう体系化してあります。
シリーズ第2弾「伝え方が9割 2」
ワークショップを「実況中継」形式で紹介！
実況中継版の「伝え方が9割」です。
講演を実際に聞いているかのように、ライブ体験することができます。
実践したストーリーが満載でとても楽しく、本の内容を身近に感じられます。その数、102事例！ 読んだそのまま使うことができて、助けてくれる伝え方が満載です。
こちらも例文が面白くて使えます！
「ゴミ捨ててきて」
「ゴミ捨てか、お風呂掃除、どっちがいい?」
どちらの伝え方が、家族を動かしやすいかは、一目瞭然です。
「ゴミ捨ててきて」だと、相手の機嫌が悪いときだと、ムッとされてしまいます。「AかBどっちがいい?」と聞かれると、人はついついどちらかを選んでしまいます。コツは、どちらを選ばれてもいい2つ、AとBを用意することです。なので、どちらかでも選んでくれればOKなのです。
第2弾から読んでも十分、役に立ちます！
ベストセラービジネス書/名著
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80万部突破の「FACT FULNESS」
200万部突破「嫌われる勇気」
Twitter100万フォロワーの筋トレ本
日本で300万部の不朽の名作
30万部突破の「睡眠法」
100年生きる時代の「人生戦略」
ビジネスの基本「7つの習慣」
社会人1年生の必読書
「よい人生」を送るための52の思考法
まとめ
いい本は、何度も何度も聴いて、本の内容を「頭に叩き込める」ことが重要です。
オーディオブックはそれができるので、売り上げが伸びています。
私は電車の中や、最近では自転車に乗りながら聴いています。コロナで電車に乗るのを避けたいので、自転車通勤をはじめました。
「ながら聴き」のできるオーディオブック、一気にハマりました！
30日間で解約すれば完全に無料です（解約もカンタンです）！
ぜひ試してみてください！
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