KADOKAWAの3誌の休刊が決定しました。
「東京ウォーカー」「横浜ウォーカー」「九州ウォーカー」です。
情報誌はネットに代替される内容が多く、
部数が低迷していました。
直近の発行部数です。
「東京ウォーカー」19,500部
「横浜ウォーカー」26,833部
「九州ウォーカー」19,167部

ウォーカーブランドで残るのは
「関西ウォーカー」と「東海ウォーカー」で
それぞれの発行部数は45,833部と39,000部です。
2誌はまだ採算基準にあります。
かつて「北海道ウォーカー」もありました。
2015年春に休刊していますが、
休刊前の発行部数は25,000部です。
雑誌なので発行部数に加えて、
広告収入も休刊判断に加わります。
雑誌広告は毎年下がり続けています。
KADOKAWAはウェブにも力を入れているので、
「ウォーカー」ブランドを守りたかったでしょう。
ブランドの要が「東京ウォーカー」ですので、
部数が低迷しているとはいえ、
苦渋の決断です。
それでは、発行部数の推移です。
東京ウォーカー
直近:19,500部ー5年前:33,250部ー10年前:82,000部
10年前の24%の部数に下落しています。
横浜ウォーカー
直近:26,833部ー5年前:54,500部ー10年前:87,834部
10年前の30%です。
九州ウォーカー
直近:19,167部ー5年前:40,000部ー10年前:81,000部
10年前の24%です。
以前は「福岡ウォーカー」というタイトルでした。
その他の2誌の発行部数の推移も書いていきます。
関西ウォーカー
直近:45,833部ー5年前:59,677部ー10年前:117,677部
10年前の39%を維持しています。
東海ウォーカー
直近:39,000部ー5年前:53,000部ー10年前:82,667部
10年前の47%を維持。
まとめ
かつては「千葉ウォーカー」がありました。
ウォーカーブランドでは「ファミリーウォーカー」があり、
関西、東海、九州、北海道版を発行していました。
休刊が相次いでいますが、
単発や年一回の発行のムックで「ウォーカー」は
まだまだ効果があります。
各地域版のウォーカーは、ご当地で安定して売れます。
「かつしかWalker」や「福島Walker」「淡路島Walker」
など全国のいろいろな地域で発売されています。
「ラーメンWalker」も年に一回、各都道府県版が
出ています。
3誌の休刊は、出版業界への影響は大きいものです。
他の出版社でも、休刊の判断をする雑誌が後を追います。
休刊はしても、長年発行していた雑誌のブランドは
まだまだ効果があります。
コロナの影響が長引くほど、
出版社は厳しい判断を強いられてしまいます。



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